{"title":"essence","description":"\u003cp\u003eAffordable, viral makeup essentials from essence, from best-selling mascara to lip and face favourites.\u003c\/p\u003e","products":[{"product_id":"essence-lash-princess-false-lash-effect-mascara","title":"essence Lash Princess False Lash Effect Mascara","description":"\u003cp\u003eThe viral false-lash-effect mascara that delivers dramatic volume and length with no extensions needed. 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